Parveen has a Tumblr now. His thoughts on the original are -

Marketing has become very technical in the last few years. This work is shifting back to traditional non-technical marketers as the tools get better.

Whatever your background, if you can learn the tools - and how to interpret the data the tools are giving you - you can do marketing better. Related to the New Marketers / Biz Devops post.

(via @kaler)