The new marketers are a different breed - tenacious, nimble and deft with numbers. They often have backgrounds in finance or consulting and act more like traders than relationship managers, buying media on the fly based on algorithms and using experimental data to inform product decisions.

The language is a little buzzword-y, but I agree with the premise. The discipline of marketing is widening to include a broader skillsets and people with different backgrounds.

Geoff Webb coined the term “biz devops" to indicate the same sort of shift to automation and data that the sysadmin world is seeing, only applied to business development / marketing. I love the term and have been using it. It deserves a longer writeup of this “third leg" of skills & roles outside of the developer vs. designer duality.

(via @davidcrow)